SEARCY, AR – What started out as a hobby for a bearded man, became a budding business when founder Chad Kraft dabbled with different essential oils. He is the creator and owner of Beardkraft, a premium beard care company carrying all handcrafted products. Kraft had made beard oil for himself then a friend asked if he could make a custom one, and it grew from there.

“I wanted to see if I could make anything comparable to the brands I already had,” Kraft said.  “I’ll play around with different essential oil scents and mix them till I get the perfect smell.”

Kraft is a Harding graduate and the current executive director at Center on the Square. He created Beardkraft in Dec. 2016 with orders from friends, but it took off after a trade show at Harding. Now, Kraft has orders from those he does not know and as far away as Florida. Beardkraft currently carries three products, Beard Oil, Scruff Buff, and ‘Stache Wax. Kraft hopes to be in more retail stores in the future, and possibly open his own storefront one day if the time is right.

One thing Kraft enjoys about being a business owner is being creative and seeing his customer’s reactions and the feedback.

“My favorite thing about owning my own business is sharing a story,” he said. “I started off with a passion for creating and coming up with random ideas.”

You can find Beardkraft again at Beats and Eats on July 14, or online at